FENDI
Fendi is a Italian high fashion house best known for its "baguette" handbags. It was launched in 1925 as a fur and leather shop in Rome, but today is a multinational luxury goods brand owned by LVMH. Karl Lagerfeld is the creative director.
Established: as a leather and fur workshop by Adele Casagrande (1897-1978), Rome, 1918; renamed Fendi with her marriage to Edoardo Fendi, 1925 (died, 1954); current principals include daughters Paola, Anna, Franca, Carla, Alda, their husbands, and children.
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