Giorgio Armani S.P.A. is an international Italian fashion house that designs, manufactures, distributes, and retails haute couture, ready-to-wear, leather goods, shoes, watches, jewelry, accessories, eyewear, cosmetics, and home interiors. The brand markets these products under several, highly-specialized sub-labels including Giorgio Armani, Armani Collezioni, Emporio Armani, AJ | Armani Jeans, AX | Armani Exchange, Armani Junior, and Armani/Casa. The Armani name has become synonymous with high-fashion and couture worldwide and is considered one of the most prestigious names in the fashion industry. End of year sales for 2005 were $1.69 billion.
Armani is planning in collaboration with Emaar Properties a chain of luxury hotels and resorts in several big cities including Milan, Paris, New York, London, Tokyo, Shanghai and Dubai. The company already operates a range of cafés worldwide, in addition to a bar, restaurant, and nightclub.
Emporio Armani is an upscale label designed for young adults in their 20s and 30s. The label features ready-to-wear and accessories. Emporio Armani is available in its 13 stores in the U.S. and over 140 worldwide, and on the brand's website. In January 2010, famed soccer star Cristiano Ronaldo and Hollywood movie star Megan Fox became the male and female face and body of Emporio Armani.
Armani Jeans is a bridge-line collection of denim-related clothing created in 1981 by Giorgio Armani. Armani Jeans is mainly sold in department stores, although there are 15 freestanding Armani Jeans stores in the world, in addition to an Armani Jeans Cafe in Milan. Some Armani Jeans items are sold in Emporio Armani Stores, and Armani Jeans stores sell Emporio Armani items in the Asian Market.
In terms of design, the clothing from this line does not feature Giorgio Armani's signature simplicity and often has larger logos than the clothing in any of his other collections. The colors used for Armani Jeans are more diverse than those found in his higher end lines or Armani Exchange, which feature monochromatic color schemes and focus on cut and material over color.
A|X Armani Exchange was launched in 1991 in the U.S. and is one of the leading fashion brands in the world today. It is the youthful label created by Giorgio Armani and is known for its provocative ad campaigns. Armani Exchange designs, manufactures, distributes, and retails fashion and lifestyle products, including apparel, accessories, eyewear, watches, jewelry, and music. It is inspired by street-chic culture and fashionable dance music. Although considered the most accessible Armani brand, Armani Exchange is considered moderately priced in the general market, with average price points under $100.